Bookmarks for October 13th through October 14th

Links for October 13th through October 14th:

  • Gary’s Social Media Count | PERSONALIZE MEDIA – Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, my own Rise of SM presentations, Laurel Papworth and various videos I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web is. More after the embed.
  • Amp Energy Drink’s iPhone App Gets Anger Flowing – WSJ.com – PepsiCo apologized in a Twitter feed, saying, "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback."

    When asked if PepsiCo might pull the app, a spokesman said the company is looking at the situation and evaluating its options.

    The spokesman said the application is meant for iPhone users who are older than 17. "The application was designed to entertain and appeal to AMP's target," the spokesman said. "We'll continue to monitor the feedback from all parties and act accordingly."

  • FCC Chief Seeks Broad Open-Internet Rules – WSJ.com – Mr. Genachowski's proposal suggests everything in the Internet pipe is covered by rules prohibiting discrimination against any legal Internet traffic, known as net neutrality, unless the agency says otherwise, according to FCC officials familiar with a draft circulating in the agency.

    Internet providers could seek exemptions for so-called premium managed services, like private corporate data networks or pay-TV services, which require guaranteed levels of data speed.

    Phone and cable companies worry Mr. Genachowski is trying to turn their broadband lines into "dumb pipes" of Internet data, instead of highly segmented and managed lines that allow them to offer different sorts of services — at different prices — to customers.

    "We haven't seen the rules yet, so we can't comment on specifics, but we hope the FCC shares our appreciation for the complexity and the societal importance of managed services," said Walter McCormick, president of USTelecom, the phone-industry trade group.

  • Pair Plan Venture to Sell Music Subscriptions – NYTimes.com – The idea of selling monthly subscriptions to a vast catalog of online music has met with only limited success. That isn’t stopping a new batch of entrepreneurs from trying to make it work.

    The latest and perhaps most surprising entrants to the field are the European entrepreneurs Niklas Zennstrom and Janus Friis. In 2001, they created and financed Kazaa, one of the original peer-to-peer file-sharing services that hurt the music industry. The two have created and financed a secretive start-up called Rdio, with offices in Los Angeles and San Francisco.

  • How Addicting is Social Media? | Retrevo – How Many Times a Day?
    If you feel guilty for checking in on Facebook or Twitter a few times a day, don’t worry, it’s normal behavior, according to Retrevo's study, most people check Facebook and Twitter a couple of times a day. However, when we looked at the under 35 year olds we were concerned to see 27% of them checking Facebook more than 10 times a day. Could this be a sign of a growing addiction to social media?
  • CinemaScore’s Ed Mintz: Hollywood’s secret box-office swami | The Big Picture | Los Angeles Times – You never see him at any fancy movie premieres or making the rounds of the talent agencies. He hasn't turned up on any Hollywood power lists. But the 68-year-old Ed Mintz has quietly emerged as a key player in the movie business over the past year, thanks to the growing popularity of CinemaScore, his Las Vegas-based market research company that provides an invaluable piece of information to studio insiders every Friday night. His reports reveal just how much — or little — moviegoers liked the new movies that invade America's multiplexes each weekend.
  • Later Viewings of Shows on DVRs Brighten Ratings – The ratings released Monday include playback over seven days. As Mr. Poltrack pointed out, any viewing of commercials taking place after three days is being delivered to advertisers free. Conventional wisdom is that viewers who record programs skip though all or most of the commercials. But Mr. Poltrack said that CBS research indicated about 44 percent of commercials were still viewed during playback.

    Apparently DVR usage has increased significantly this season. Last year the growth in ratings from live viewing to live plus seven days was 19 percent for premiere week; this year it was 28 percent.

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