Links for October 21st through October 23rd:
- Coke Weighs in on Earned Media ROI – eMarketer – In that context, we are asking whether it’s driving brand health or brand love. Is it driving purchase intent? In some cases, like search and online advertising, we have been able to measure ROI driving true incremental volumes and true increases in sales. It’s the same thing from a loyalty and CRM standpoint. We have a lot of online promotions and online loyalty programs like My Coke Rewards, and we’ve certainly measured the amount of true incremental volume those type of programs drive.
- French Constitutional Council Validates Anti-Piracy Law – After two warnings, Hadopi will defer repeat offenders cases to a judge, who will be able to rule through an "ordonnance pénale" (penal order), a simplified process that should enable swift rulings. The judge will be entitled to have the infringer's internet access cut for up to a year and to impose fines of €1,500 ($2,200), or €3,000 ($4,400) if the offender has already been fined in a similar case before.
The Constitutional Council validated the scheme, although it stated it is the responsibility of lawmakers to define exactly how it would be applied.
- Musicians seek Guantanamo records on detainee torture – washingtonpost.com – Other musicians, including Trent Reznor of Nine Inch Nails and Tom Morello, formerly of the band Rage Against the Machine, also expressed outrage.
"The fact that music I helped create was used in crimes against humanity sickens me," Morello said in a statement. "We need to end torture and close Guantanamo now."
The musicians' announcement was coordinated with the recent call by veterans and retired Army generals to shut Guantanamo. It is part of a renewed effort to pressure President Obama to keep his promise to close the prison in Cuba in his first year in office. Television and radio spots focused on the issue also launched this week by the National Campaign to Close Guantanamo, led by Tom Andrews, a former congressman from Maine.
- 500 Internal Server Error – 500 Internal Server Error
- The evolving face of networks | Technology | The Guardian – What we do know is that more measurements need to be made, spread out over the next two to five years. According to Lieberman, the only way to predict how a social network will evolve is to construct an artificial one and track the flow of ideas within it.
What is the likelihood of people forwarding on items that they receive in a social network such as Facebook (news items, links, video clips)? What is the likelihood of people responding to messages, or re-tweeting other people's tweets on Twitter?
"The idea we need to explore is this: what is the likelihood that a particular stimulus within a social network leads to a particular response?" says Lieberman.
"In my opinion, as we get better at measuring what happens within social networks, I predict a lot more organised marketing efforts on social networks as well as systematic influence campaigns."