Bookmarks for November 1st through November 3rd

Links for November 1st through November 3rd:

  • Google Redefines Disruption: The “Less Than Free” Business Model « abovethecrowd.com – I then asked my friend, “so why would they ever use the Google (non open source) license version.” (EDIT: One of the commenters below pointed out that all Android is open source, and the Google apps pack, including the GPS, is licensed on top. Doesn’t change the argument, but wanted the correct data included here.) Here was the big punch line – because Google will give you ad splits on search if you use that version! That’s right; Google will pay you to use their mobile OS. I like to call this the “less than free” business model. This is a remarkable card to play. Because of its dominance in search, Google has ad rates that blow away the competition. To compete at an equally “less than free” price point, Symbian or windows mobile would need to subsidize. Double ouch!!

    lessthanfree“Less than free” may not stop with the mobile phone.

  • Using Twitter Lists to Judge Influence – Along these lines, my colleague J.W. Crump from our ImpactWatch team posted an interesting look at the Top 100 Twitter User list. He basically reordered the top users list to sort by the number of lists folks are on, as opposed to follower count. I’ve copied the results below. I take some comfort in the fact Barack Obama is the most listed user, as opposed to Ashton Kusher who is the most followed Twitter user, and that Kim Kardashian rank plummets in this view.
  • THINK / Musings» Blog Archive » lines in the sand … – that service providers should have an obligation to let users export that data and also let other services providers “plug into” that data stream
  • Why advertising needs behavioural economics – advertising news – Campaign – The nine examples below are merely an indication of some of the concepts so far revealed in experiments. Significantly, many of these non-rational behaviours affect us unconsciously, and hence will not be revealed by conventional market research.
  • The Meaning of Information Technology « Magic Scaling Sprinkles – Thus the proliferation of social software on the web. The reification of the social graph in Friendster; the Facebook Newsfeed and the Twitter; and the Foursquare all serve this one purpose: to rehumanize an inhumane world. Let’s consider each of these technologies one at a time.

    1. Friendster’s reification of the social graph makes it possible to understand the ties that bind us all together when we only have room in our brains for the intrigues of a few dozen relationships.
    2. The Facebook Newsfeed and the Twitter make it possible to share in the thoughts and intimate moments of those who inhabit different neighborhoods, and different schools, and different jobs, and make different choices than us from amongst the vast cornucopia of mass-produced art sold to us by the culture industry. Finally,
    3. the Foursquare coordinates the alienated existence of cosmopolitan voluptuaries into a shared bacchanal.

  • The Meaning of Information Technology « Magic Scaling Sprinkles – Thus the proliferation of social software on the web. The reification of the social graph in Friendster; the Facebook Newsfeed and the Twitter; and the Foursquare all serve this one purpose: to rehumanize an inhumane world. Let’s consider each of these technologies one at a time.

    1. Friendster’s reification of the social graph makes it possible to understand the ties that bind us all together when we only have room in our brains for the intrigues of a few dozen relationships.
    2. The Facebook Newsfeed and the Twitter make it possible to share in the thoughts and intimate moments of those who inhabit different neighborhoods, and different schools, and different jobs, and make different choices than us from amongst the vast cornucopia of mass-produced art sold to us by the culture industry. Finally,
    3. the Foursquare coordinates the alienated existence of cosmopolitan voluptuaries into a shared bacchanal.

  • TV Finds That a Mortal Foe, the DVR, Is Really a Best Friend – NYTimes.com – Almost across the board, the gains for playback are growing. The best preseason estimate for the current season, said David F. Poltrack, the chief research officer for CBS, was about a 1 percent increase from playback over the live program for the networks combined. Instead, many are in the range of 7 to 12 percent, with some shows having increases of more than 20 percent when DVR ratings are added. The four networks together are averaging a 10 percent increase.

    “It’s the magnitude that’s really surprising us,” Mr. Poltrack said.

    In the 18-to-49 group of viewers — the one prized by networks because most ad sales are directed there — Fox has the biggest percentage increase, from an average rating of 2.39 (which translates into about 2.5 million viewers) for its live programs to a 2.71 rating (about 3.1 million viewers) when the three-day DVR playback results are added in.

    The numbers for ABC were a 2.5 rating live (2.87 million viewers) to a 2.81 (3.27 million) after three days

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