Tag Archives: brands

Bookmarks for October 21st through October 23rd

By admin | Published: October 23, 2009

Links for October 21st through October 23rd: Coke Weighs in on Earned Media ROI – eMarketer – In that context, we are asking whether it’s driving brand health or brand love. Is it driving purchase intent? In some cases, like search and online advertising, we have been able to measure ROI driving true incremental volumes [...]

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Bookmarks for September 28th through September 29th

By admin | Published: September 29, 2009

Links for September 28th through September 29th: Jane Hotel in Greenwich Village Draws P.R. Offensive – City Room Blog – NYTimes.com – The Jane’s management team is vehement in refuting the allegations. “There are so many lies that it’s hard to know which ones to address,” said Matt Kliegman, a partner and manager in the [...]

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Bookmarks for September 24th through September 25th

By admin | Published: September 25, 2009

Links for September 24th through September 25th: Paramount COO Blames Drop.io, Boxee and Mininova for Piracy – He then proceeded to showcase how easy it is to get pirated content by going to two sites not on the Alexa list: Mininova and Drop.io. Mininova is “clearly an illegal web site,” according to Huntsberry, who proceeded [...]

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Bookmarks for September 14th through September 15th

By admin | Published: September 15, 2009

These are my links for September 14th through September 15th: Featured Artists Coalition :: News – Response to the Department for Business Innovation & Skills Consultation on Legislation to Address Illicit Peer-to-Peer (P2P) File-Sharing from the Featured Artists Coalition (FAC), British Academy of Songwriters, Composers and Authors (BASCA) and the Music Producers Guild (MPG) Advertising [...]

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Bookmarks for September 13th from 22:49 to 22:49

By admin | Published: September 13, 2009

These are my links for September 13th from 22:49 to 22:49: FTC Approves Final Consent Order Requiring Sears to Disclose the Installation of Tracking Software – Wiredset / Blogs / Mark Ghuneim – the software also monitored consumers' online secure sessions – including sessions on third parties' Web sites – and collected consumers' personal information [...]

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Bookmarks for September 13th from 21:24 to 21:24

By admin | Published: September 13, 2009

These are my links for September 13th from 21:24 to 21:24: FTC Approves Final Consent Order Requiring Sears to Disclose the Installation of Tracking Software Placed on Consumers’ Computers; FTC Approves Final Consent Order in Matter Concerning Enhanced Vision Systems, Inc. – According to the Commission, the software also tracked some computer activities that were [...]

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